The Art of Business Sponsorship
Winner of the 11th annual Business Day Basa Awards 2007.
Awarded to Primi LiveCompanies making innovative and effective use of arts sponsorship were recognized at the Eleventh Annual Business Day-BASA Awards for business sponsors of the arts. As sponsor of the event, Anglo American hosted the awards on Monday, 26 May 2008 at the Johannesburg Park Station, demonstrating their philosophy of sustained engagement with all facets of our society. Focusing on mutually beneficial business-arts partnerships during 2007, the awards were presented to various businesses in South Africa by the First Lady Mrs. Zanele Mbeki.
Nominations in the category Sponsorship in Kind, where a company gives non-financial but essential support to the arts, went to Deneys Reitz Inc. for pro bono work with arts and cultural organizations; Fine Music Radio 101.3 for Camera Tinta Barocca Music Charitable Trust; Primi World for Primi Live; and Vukile Property Fund (Ltd) for the National Eisteddfod Academy Di Konokono Festival. The award was presented to Primi World for Primi Live.
