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PRIMI EXTREME.


True to a fundamental core aspect of the brand, Primi-World embraces athletes in search of the greatest possible degree or extent or intensity of excitement and perfection.

Fueled by Primi these individuals take advantage of natures natural elements with grace and control pushing their bodies and minds to the ultimate limits. A unique element — an "extreme" factor — is the common thread amongst these thrill seekers.

Sky-diving, Base Jumping, Kite-Surfing, Tow-Surfing, Mountain Climbing, the world is their playground and Primi their source of energy.



22 Apr 2010

Reality show – The Way of the Warrior


Way of the Warrior is a television first! Hosted by Colin Moss, the show promises to be a must for all reality fans.

We will gather a group of 25 to 35-year-old men and give them the opportunity to train at Dragon Power, South Africa´s premier Muaythai Gym – based in Cape Town.

They will be trained by 2 x World Muaythai Champion and their mentor-to-be - Quentin “Dragon” Chong and through the transformative power of Martial Arts, become lean, formidable fighting machines. Each week there is a challenge and each week there is a winner. Check out episode 7 where the winner get out there on a Primi experience, as well as getting to indulge in the fine dining, casual comfort experience of Primi.

Each contestant will have to use their new-found martial arts skills to fight their competitors in the ring, for the right to remain in the gym. Using the Muaythai they have been taught each contestant has to survive weeks of elimination as they fight for the honour of being named the ultimate warrior.

Showing Mnet Action, Channel 106, Monday at 6pm.

Repeats:
Monday 11am
Tuesday 10am
Saturday 6pm
Sunday 6am

The FINAL for the ultimate worrier is being held on the 13th of May, Grand Arena , Grand West.

Come and experience it for yourself with Primi.


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