PRIMI EXTREME.

True to a fundamental core aspect of the brand, Primi-World embraces athletes in search of the greatest possible degree or extent or intensity of excitement and perfection.

Fueled by Primi these individuals take advantage of natures natural elements with grace and control pushing their bodies and minds to the ultimate limits. A unique element — an "extreme" factor — is the common thread amongst these thrill seekers.

Sky-diving, Base Jumping, Kite-Surfing, Tow-Surfing, Mountain Climbing, the world is their playground and Primi their source of energy.

15 Apr 2010

Red Bull Street Style Final in Cape Town - 28 April 2010

Red Bull Street Style is a freestyle soccer contest running across the world, culminating this April with the World Finals in Cape Town, South Africa, and PRIMI PIATTI is involved.

The World Finals are taking place in Cape Town on the 28 the April 2010 @ Grand Parade (outside Cape Town City Hall ). Tickets available @ Computicket from 6 April 2010.

Two players square off against each other in a three-minute session to showcase their freestyle soccer skills. Each player receives the ball for a 20-second segment before passing it over to his or her opponent. The winner of the battle advances to the next round.

The Red Bull Street Style judges look for control (technical skills), creativity and style. "Style" includes everything from interaction with the music and interpretation, to the flow of a Red Bull Street Style player´s moves.

Primi Wharf at the V&A Waterfront, will be hosting the media event on the 24th April.

Check out the Red Bull Street Style promo video below