PRIMI EXTREME.
True to a fundamental core aspect of the brand, Primi-World embraces athletes in search of the greatest possible degree or extent or intensity of excitement and perfection.
Fueled by Primi these individuals take advantage of natures natural elements with grace and control pushing their bodies and minds to the ultimate limits. A unique element — an "extreme" factor — is the common thread amongst these thrill seekers.
Sky-diving, Base Jumping, Kite-Surfing, Tow-Surfing, Mountain Climbing, the world is their playground and Primi their source of energy.
25 Jan 2010
Extreme Athlete
Jason Stevens, one of Cape Town´s resident Extreme Athletes tackles the Sani to Coast with mates, last year. Jason is currently preparing for the Due South Grabouw Xterra and working on an interesting project to possibly attempt a arctic crossing later this year.
This hell man spends the remainder of his spare time posing for Marie Claire shoots, surfing, listening to music and hanging with mates along the Camps Bay stretch...his favorite energy meal: Primi´s Johnny be Good and Aglio Pasta...It´s a good life!
Please post a copy of the Marie Claire article. It shows how emotionally in touch this extreme athlete is. It is a rare quality is such a rugged man.