primi extreme
Thursday, July 15, 2010
Primi Extreme and Billabong Pro
Primi Extreme and Billabong PRO LIVE - Great onboard with Primi and watch the Sean Holmes, Primi Marketing Manager is surfing in the Billabong Pro. Join Primi in support. read more
Friday, May 14, 2010
Comrades Carbo Loading Menu
COMRADES CARBO LOADING MENU AT PRIMI - If you’re doing the COMRADES on the 30th of May in Durban, we’ve got just the menu for you. Come and try it at your nearest Primi restaurant, Primi Polo, Primi North & Primi Pavilion. And start your carbo-loading now! Check out our new balanced Carbo Loading Pasta Menu. It has been designed by...read more
Wednesday, May 05, 2010
Primi Piatti Naish SUP Tour
Primi Naish SUP Tour - May 1st 2010 - Durban Perfect windless conditions met those paddlers who decided to give the massive bombs a miss for a 6km sprint, the first of 5 Primi Naish SUP Races. The series based in Durban and Cape Town, is part of the Surfski race series presented by Billy Harker. Slight overcast skies, windless air & bath temperature water awaited the almost 400 SUP´s & Surfski paddlers! With rumours...read more
Thursday, April 22, 2010
Way of the Warrior with Primi
Reality show – The Way of the Warrior - Way of the Warrior is a television first! Hosted by Colin Moss, the show promises to be a must for all reality fans. We will gather a group of 25 to 35-year-old men and give them the opportunity to train at Dragon Power, South Africa´s premier Muaythai Gym – based in Cape Town. They will be trained by 2 x World Muaythai Champion and their mentor-to-be...read more
Thursday, April 22, 2010
PRIMI IRON MAN MENU
PRIMI COASTAL IRON MAN MENU - If you’re doing the IRON MAN on the 25th of April in Port Elizabeth, we’ve got just the menu for you at . So start your carbo-loading now! Check out our new balanced Carbo Loading pasta menu. Perfect for any athlete before a race!read more
Thursday, April 15, 2010
Red Bull Street Style Final in Cape Town
Red Bull Street Style Final in Cape Town - 28 April 2010 - Red Bull Street Style is a freestyle soccer contest running across the world, culminating this April with the World Finals in Cape Town, South Africa, and PRIMI PIATTI is involved. The World Finals are taking place in Cape Town on the 28 the April 2010 @ Grand Parade (outside Cape Town City Hall ). Tickets available @ Computicket from 6...read more
Get on Board with Primi
Get on board with Primi - Be inspired come and try Stand up paddling. Every Monday night at Century City Canoe Club at 6pm, a 1.6km time-trial run is held, lots of fun for beginners. You can just go cruising. It’s safe and easy to learn, and perfectly protected from the wind. You can even borrow a SUP board to give it a go!! Get in touch, 082 658 7033. Reach for your...read more
Friday, April 09, 2010
Primi Naish SUP Race Series 2010
PRIMI NAISH SUP RACE TOUR 2010 - Stand Up Paddling (SUP) is taking the world by storm – and Primi is on board. Naish SUP and Primi Extreme are proud to present the first national SUP race series with races confirmed for Durban and Cape Town. The objective of the race series is to develop SUP racing in South Africa and to ultimately crown a SA SUP racing National Champion. Event dates Durban 2nd May 2010...read more
Friday, March 26, 2010
Fuel Up for the Cadiz Freedom Swim
Fuel Up for the Freedom Swim - The annual Cadiz Freedom Swim is coming up on 2 May 2010. A few members of the Primi team (see pics below) took part last year and was great fun! What is the Cadiz Freedom Swim? The Cadiz Freedom Swim is considered to be one of the toughest, most extreme long distance cold water sea swim races in the world - 7.5km across...read more
Thursday, March 18, 2010
Join us every Wednesday night for the SUP race series
Wednesday night SUP race series - Come and join the SUP (Stand Up Paddle boards) race series every Wednesday night, 10km, from Milnerton Lighthouse to Big Bay. It´s great fun and the beautiful setting of Cape Town is spectacular. read more
Monday, March 08, 2010
Primi, Pizza & Pro X
Primi and the Pro X Games - Check out the Games that happened this weekend (6th and 7th of March). Primi got on board as a sponsor, and kept everyone at their peaks with Primi’s great Pizzas!read more
Monday, January 25, 2010
EXTREME CYCLING
Extreme Athlete - Jason Stevens, one of Cape Town´s resident Extreme Athletes tackles the Sani to Coast with mates, last year. Jason is currently preparing for the Due South Grabouw Xterra and working on an interesting project to possibly attempt a arctic crossing later this year. This hell man spends the remainder of his spare time posing for Marie Claire shoots, surfing, listening to music and hanging with mates along the Camps Bay stretch...his favorite energy...read more
Tuesday, May 19, 2009
PRIMI EXTREME
Primi Extreme - True to a fundamental core aspect of the brand, Primi-World embraces athletes in search of the greatest possible degree or extent or intensity of excitement and perfection. Fueled by Primi these individuals take advantage of natures natural elements with grace and control pushing their bodies and minds to the ultimate limits. A unique element — an "extreme" factor — is the common thread amongst these thrill seekers. Sky-diving, Base Jumping, Kite-Surfing, Tow-Surfing,...read more


