Primi Extreme - True to a fundamental core aspect of the brand, Primi-World embraces athletes in search of the greatest possible degree or extent or intensity of excitement and perfection. Fueled by Primi these individuals take advantage of natures natural...view
Red Bull Street Style Final in Cape Town - 28 April 2010 - Red Bull Street Style is a freestyle soccer contest running across the world, culminating this April with the World Finals in Cape Town, South Africa, and PRIMI PIATTI...view
Primi Life. - Primi Life encompasses the vibrant and diverse personalities of Primi. From the Primi Directorship, Management and waitering staff, our customers, Extreme sports athletes, artists, environmental campaigners right thru to the corporate entrepreneur. Primi is a meet and greet of personalities...view
Extreme Athlete - Jason Stevens, one of Cape Town´s resident Extreme Athletes tackles the Sani to Coast with mates, last year. Jason is currently preparing for the Due South Grabouw Xterra and working on an interesting project to possibly attempt a arctic crossing...view
Fuel Up for the Freedom Swim - The annual Cadiz Freedom Swim is coming up on 2 May 2010. A few members of the Primi team (see pics below) took part last year and was great fun! What is...view
Primi and the Pro X Games - Check out the Games that happened this weekend (6th and 7th of March). Primi got on board as a sponsor, and kept everyone at their peaks with Primi’s great Pizzas!view
PRIMI NAISH SUP RACE TOUR 2010 - Stand Up Paddling (SUP) is taking the world by storm – and Primi is on board. Naish SUP and Primi Extreme are proud to present the first national SUP race series with races confirmed for...view
Get on board with Primi - Be inspired come and try Stand up paddling. Every Monday night at Century City Canoe Club at 6pm, a 1.6km time-trial run is held, lots of fun for beginners. You can just go cruising....view
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